Obliterate Tee Design

Obliterate the status quo.

Obliterate Plumbing & Drainage approached Club Fun with a t-shirt design concept rooted in a plumbing joke, they wanted to connect with their industry through humour and create a buzz around the new plumbing services on offer.

"This was a fun brief and our intention was to make it bold and slapstick" (Alex I., Creative Consultant at Club Fun).

The Concept

Sam, the owner of Obliterate wanted a cartoony, retro aesthetic that stood out from other trade brands. To bring this to life we drew inspiration from the golden age of 1930s and 1940s rubber-hose animation whilst utilizing a red primer and blue PVC glue palette.

The Design Impact

The finished artwork was printed on crisp white tees, and what started as a gag quickly evolved into a multi-platform campaign, scaling across social media content and graphics for the company's earthmover transport truck.