Flow Time Logo Design

Go with the Flow.

Flow Time Plumbing and Drainage approached Club Fun to design a logo for their new plumbing business and were referred to us by Obliterate after their most recent campaign.

The Concept

Wyley, the owner of Flow Time, wanted to break away from the heavy, blocky typography typical of trade brands in favour of a dynamic, custom script. In short, they were after something that had flow.

The Design and Impact

The final identity showcased a distinct hand-lettered logo with a calligraphy edge and was rolled out across their apparel, vehicle signage, and brand collateral.